Industry
Apparel & Fashion
Challenge
Keeping Capri’s Global Operations team connected is essential, but text-heavy newsletters couldn’t capture the brand’s signature energy and style. They lacked immersive designs, interactive features, and engagement.
Solution
Using PageTiger’s simple interactive and AI features, Global Operations transformed their old static newsletter into an engaging space for sharing stories, learning, and celebrating their brand.
“PageTiger allows me to tell compelling stories through rich media like images, videos, and clickable elements, presented in a sleek format that mimics the look and feel of a physical magazine. It’s so easy to design immersive content that captures attention and drives engagement.”
A communication vehicle to drive employee engagement
Capri Holdings Limited, home to the iconic fashion brands Michael Kors, Jimmy Choo, and Versace, credits its success and reputation to the passion, diversity, and dedication of its people.
Known for its glamorous style and exceptional craftsmanship, Capri used PageTiger to introduce a bold new way to connect and inspire its teams, strengthening culture, engagement and growth.
The Challenge
Capri is passionate about delivering inspiring internal communications, yet its traditional static newsletters failed to capture the brand’s trademark excitement and glamour.
With hybrid working becoming more popular, Capri needed better ways to engage and connect everyone across various locations, departments and brands.
“We wanted our newsletter to be a communication vehicle to help drive employee engagement. Using Microsoft Word limited my ability to get creative with graphics, layouts, and interactive features like videos and URLs."
- Ebrahim Hyder, Vice President, Customer Service at Michael Kors
The Solution
After seeing how well other teams at Capri Holdings used PageTiger, Ebrahim was inspired to transform the old newsletter into an interactive experience to boost engagement and collaboration.
“PageTiger is so user-friendly and intuitive that I was confidently able to teach myself how to use the platform. Launching the new digital Capri Global Operations newsletter was seamless from design to distribution.”
- Ebrahim Hyder, Vice President, Customer Service at Michael Kors
PageTiger did not just provide Capri with a platform for more engaging storytelling; its generative AI video and content creator empowered the team to launch a microlearning segment where employees can get bite-sized knowledge in a fun format.
“We have started publishing short microlearning videos using the AI Avatars in PageTiger. This has empowered our people to gain a better understanding of each team’s role, their goals and KPIs, and upcoming strategic projects.
It’s been a game-changer for us and shows that PageTiger is proactive in staying ahead of the curve by providing its customers with new technology."
- Ebrahim Hyder, Vice President, Customer Service at Michael Kors
PageTiger’s interactive and AI-powered tools make it effortless for employees to share ideas and updates. Leaders now feel confident contributing content, with AI simplifying the writing process.
Editing and design are just as straightforward, supported by PageTiger’s intuitive templates and Components.
The Results
Since launching the first-ever Capri Global Operations newsletter in August 2021, the newsletter has achieved increases of:
- 310% for total readership
- 275% for monthly viewership
- 160% for the amount of content produced
Over 300 employees eagerly anticipate each new edition and are excited to read, learn and contribute to the next.
The newsletter has become an integral platform within Capri Global Operations' internal communication strategy.
"Plans are already underway to expand on the success of the microlearning segment by using it to educate employees on how to transform AI from mysterious technology into their ultimate productivity partner.
Employees look forward to reading the newsletter as we not only have relevant business stories about our department but also dedicate a lot of space to employee recognition, employee wellness, anniversaries and new hires."
- Ebrahim Hyder, Vice President, Customer Service at Michael Kors
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Recognised with the PageTiger Badge of Excellence for digital innovation across internal and learning communication strategies.
Capri’s strategic use of PageTiger has not just ensured the end result in Capri Global Operations is engaging and entertaining, but the entire newsletter production and editorial process is both structured and seamless.