Industry
Financial Services
Challenge
As the UK's largest long-term savings and retirement business, Phoenix understands it takes great people to make great things happen. With a customer base of c.12 million, Phoenix faces constant high volumes of hiring demands across a diverse range of departments and disciplines.
Solution
To attract a broad range of candidates and reduce reliance on expensive external agencies, Phoenix used PageTiger in-house to scale candidate communications with a interactive recruitment guide.
"I used PageTiger in a previous organisation, and it was at the top of my list when I joined Phoenix in 2022! It’s more cost-effective than you might think, especially when compared to the cost of having this guide built externally."
"PageTiger has been a game-changer for creating engaging documents. The platform’s versatility is impressive, and the Customer Success Team has been fantastic in helping me to unlock and showcase its full potential."
What the candidates say
"I have been highly impressed with all aspects of the Phoenix recruitment process, in particular the online information provided by the company about the process."
- Candidate Survey Response
for Phoenix Group's Introduction to Phoenix
The Challenge
Phoenix aims to directly source the vast majority of their candidates, so ensuring they deliver a first-class employer brand and candidate experience is paramount.
The Talent Acquisition team was tasked with creating a single, unified recruitment guide to engage, attract and serve a diverse candidate pool, while showcasing Phoenix's purpose, benefits, culture, and application process.
The Solution
"PageTiger has been a game-changer for creating engaging documents. The platform’s versatility is impressive, and the Customer Success Team has been fantastic in helping me to unlock and showcase its full potential."
Dalvir Mundair
Senior Employer Brand Partner, Phoenix Group
With PageTiger, the Talent Acquisition Team created a branded and interactive digital guide to fully engage and equip applicants at the beginning of the recruitment process while gaining valuable insights into candidate behaviour and content engagement.
Pop-ups
- Providing a more cohesive structure to the document for a better reader experience.
- Empowering candidates to select the content they wanted to explore further – for example, which benefits were more relevant to them than others.
- Offering candidates the opportunity to anonymously rate the guide and the recruitment process so far and provide written feedback.
- Enabling Phoenix to measure both candidate and hiring manager satisfaction and areas for improvement.
Analytics
Phoenix also tracks the guide's performance through PageTiger's Analytics, which provides real-time data on:
- Clicks
- Page views
- Interactions
- Features of interest
Enabling the team to report back to the wider business and continue to make enhancements.
The Results
The flagship Introduction To Phoenix guide is one of the most engaged with materials in the candidate experience, and has played a part in Phoenix being able to source 97% of vacancies directly.
"Our candidates and internal teams love documents created in PageTiger!
It’s easy to keep data safe, through different access controls for different use cases. You can set everything up yourself within the PageTiger settings, so we aren’t reliant on any other internal or external teams to help us create, manage or publish documents."
Jane Avison
Head of Employer Brand & TA Operations, Phoenix Group
Recognised with the PageTiger Badge of Excellence for Strategic Talent Acquisition
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The Talent Acquisition Team at Phoenix has been awarded the PageTiger Badge of Excellence for strategically leveraging PageTiger's interactivity and analytics to create an inclusive recruitment experience.
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