Industry
Nonprofit/Charity
Challenge
With 68% of its workforce being deaf, accessibility and inclusivity are critical for SignHealth. Yet, static documents with lots of written English and traditional emails were falling short of engaging staff and fostering collaboration across the organisation.
Solution
PageTiger empowered SignHealth to transform their internal communications into interactive, fully accessible experiences, ensuring every employee could connect, engage, and contribute.
"The PageTiger format supports multimedia content, making the newsletter more engaging. This enabled us to provide accessible features, such as British Sign Language (BSL) videos and larger font options, ensuring everyone can access the content comfortably.”
Communications That Support An Inclusive Culture
Providing an accessible and inclusive workplace is not just good practice; it is at the core of SignHealth’s identity.
By utilising PageTiger’s interactive features, SignHealth effectively incorporates British Sign Language (BSL) into their internal communications, ensuring inclusive, visually immersive and impactful content.
The Challenge
SignHealth is one of the UK’s largest employers of deaf people, specialising in providing support and access to health and wellbeing services for deaf people.
With 68% of the workforce being deaf, it’s essential for SignHealth to ensure internal communications are inclusive, and that every staff member feels informed, engaged, and valued. This commitment underpins both the organisation’s ethics and the delivery of its vital services.
Traditionally, the charity’s monthly employee newsletter was designed to keep the team updated on organisational news, Learning and Development, and recruitment.
“Our newsletter was previously communicated via email, and engagement was low. The email format felt static and limited, and didn't track engagement in detail. To better meet the needs of our diverse team, we moved to PageTiger.”
Laura Hawksworth, Internal Communications Officer at SignHealth
The Solution
Accessibility & Interactivity
By leveraging PageTiger’s video features and accessible fonts, SignHealth elevated their newsletter design by integrating British Sign Language (BSL) videos to ensure communications were inclusive and consistent.
“Staff now interact directly with content, videos, and links, while polls make sharing feedback fun and engaging, driving a stronger understanding.”
Damian Ball, Information Manager at SignHealth
Analytics & Insights
By utilising PageTiger’s back-end analytics, SignHealth gains real-time insights into employee engagement and viewing behaviour.
“It helps us to identify the most popular content and tailor future issues to better meet staff interests and needs.”
Laura Hawksworth, Internal Communications Officer at SignHealth
Security & Centralisation
SignHealth has centralised all newsletter editions within PageTiger, ensuring secure, access-controlled distribution from a single location.
“Flexible security features, particularly Single Sign-On (SSO), ensure internal documents are protected and only accessible to the right people. We can also easily audit who has interacted with a document, which is important for compliance and safeguarding purposes.”
Damian Ball, Information Manager at SignHealth
Support & Customer Service
With PageTiger, SignHealth has successfully transformed the way the team creates and shares information with more polished and personalised documents that inspire community and collaboration. While the team has praised the PageTiger platform for its ease of use and simple but powerful functionality, SignHealth also highly praised the PageTiger team.
“The level of support has been great, especially when exploring some of the more advanced features. We have been able to ask questions in real time while working on documents. The responses are not only quick but tailored and helpful, which makes a big difference when you're in the middle of a project.”
Damian Ball, Policy and Performance Manager at SignHealth
The Results
Within the first six months of utilising PageTiger to create, distribute, secure and analyse their employee newsletter, the SignHealth team has increased staff engagement by 237%.
“The sustained growth in readership highlights a strong interest in staying informed and connected across teams. PageTiger enables us to build on that momentum.”
Damian Ball, Policy and Performance Manager at SignHealth
Employee feedback has been overwhelmingly positive, with SignHealth’s PageTiger newsletter being quickly and firmly established as the charity’s most effective communication channel.
“Our staff are continuously and proactively approaching the Communications team to contribute content. It's been encouraging to see this level of ownership, as the newsletter is ultimately created for them.”
Laura Hawksworth, Internal Communications Officer at SignHealth
PageTiger Badge of Excellence -01%201.png?width=150&height=173&name=Badge%20of%20Excellence%20(High-Res)-01%201.png)
Recognised with the PageTiger Badge of Excellence for driving accessible and inclusive interactive communications.
SignHealth's values ensure all their people feel valued and respected. An immersive communications experience has supported this by connecting a diverse workforce, resulting in actionable change for the charity's community.
For SignHealth, accessibility is about more than just user experience - it is about inclusion. Staff appreciate being able to share information easily in their own language, British Sign Language (BSL).