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Ford increases brochure engagement by 118% using PageTiger

Henry Ford Academy Venue brochure cover with PageTiger Badge of Excellence badge.

Industry

Automotive

Challenge

Looking to boost ROI from their training spaces, the team realised their static marketing materials weren’t delivering the immersive showcase needed to attract external clients.

Solution

Inspired by their successful Product Guide Toolkit, the team used PageTiger to boost engagement. They created a single mobile‑friendly interactive brochure that centralised content into an immersive, easy‑to‑share showcase of HFA’s facilities.

118%

INCREASE IN BROCHURE ENGAGEMENT

112%

ANNUAL INCREASE IN READERSHIP

50%

INCREASE IN ONSITE VISITOR CONVERSIONS

"The new brochure has completely transformed how we present the venue. We’ve never seen engagement and conversions happen this quickly. I’ve found it very easy to use and effective in marketing our venue both digitally and at networking events."

Grace Gardner

Commercial Marketing Specialist at Henry Ford Academy

CASE-STUDY-FORD-INTRO-2

Showcasing World‑Class Training Facilities to Drive New Revenue

The Henry Ford Academy, one of Ford’s leading technical training centres, offers a wide range of high‑quality training spaces and state‑of‑the‑art facilities.

Identifying an opportunity to maximise ROI by opening these spaces externally, the team needed an immersive way to showcase their cutting-edge resources.

The Challenge

Previous marketing materials failed to clearly convey the venue’s scale, flexibility, and professional standards, and with information scattered across static resources, prospective clients struggled to understand the full range and capabilities of the available spaces.

“Static brochures and PDFs lacked impact, were difficult to update, and did not support the goal of proactively promoting the venue to a wider external audience. HFA Venue required a solution that could both showcase underused spaces and position the venue as a compelling commercial offering for external clients.”

- Grace Gardner, Commercial Marketing Specialist at Henry Ford Academy

The Solution

Thanks to the impact and success of HFA’s Product Guide Toolkit, the marketing team was inspired to use PageTiger to help not only grow brochure traffic but also to increase their onsite visitors.

“The aim was to build a brochure that showcased the full range of spaces, brought all key information together in one place, and delivered a professional, interactive experience designed to appeal to external businesses and event organisers.”

- Rebecca Winter, Commercial Marketing Specialist at Henry Ford Academy

With PageTiger, the team centralised all marketing collateral into a single interactive brochure, delivering an immersive, easy‑to‑navigate showcase of the full HFA site and its resources.

Fully mobile‑friendly and accessible via a simple link, it’s effortless to share and allows prospects to explore independently without having to navigate across multiple documents.

The Results

By adopting PageTiger, HFA Venue has successfully transformed its marketing brochure into a strategic tool for business development.

“It’s helped us raise awareness of spaces that were previously overlooked, and it’s become an invaluable tool when speaking with external businesses and event organisers. Most importantly, PageTiger has given us a single, always‑up‑to‑date marketing asset that we can continue refining as our offerings evolve without having to manage multiple versions and outdated content.”

- Grace Gardner, Commercial Marketing Specialist at Henry Ford Academy

The PageTiger brochure has seen overall engagements grow by 118% and annual readership increase by 112%. This heightened interest is driving stronger results, reflected in a 50% increase in onsite visit conversions.

PageTiger Badge of Excellence

Recognised with the PageTiger Badge of Excellence for Driving Measurable Commercial Impact.

The marketing team at Henry Ford Academy has been awarded the PageTiger Badge of Excellence for elevating venue marketing strategy to expand external outreach, onsite visitor conversions and ROI.

Inspired by the strong results their colleagues had already achieved using PageTiger, the team adopted the platform to replicate that success and drive measurable improvements of their own.