-: Parcelwave delivers parcels
to millions of customers every day.
But recently, recruitment has been
one of our biggest challenges.
And now, our staff shortages are impacting
on customer service levels.
After all, we can't deliver
if we don't have a delivery team, right?
And increasing pressure on our existing staff
could push some over the edge
and leave us with even more vacant positions.
This morning, I presented to our senior management
and I showed them the work I've been doing
to improve our recruitment and onboarding process.
It was kinda scary,
but I focused on how we can better engage with our recruits
throughout the selection and joining process.
I called it our joiner journey.
And by the end of the presentation
everyone was so impressed.
To tell you the truth, I even impressed myself.
So, we rely on sending candidates information
in a PDF format or an email.
And in some regions, we still send printed documents
by post, but I'd come across PageTiger.
Well, to be honest
I'd seen some of our competitors using PageTiger,
so I thought I'd take a look.
Now, PageTiger allowed us to do something
far more impressive, something easier, quicker,
and really even better.
So what you should know is I am not really a computer wiz
and I'm also not a designer, but after a fairly short time
I got my head around PageTiger.
And I made an entire set of interactive digital packs
that we can send out to our candidates
and recruits throughout the process.
It makes us look so much better and so much more appealing.
First, the candidates interview invitation
with versions for face to face and virtual interviews.
A preliminary offer pack summarizes the role,
and the candidate is asked to accept the offer
subject to screening checks and references.
And it's while those checks are being processed
that often during that time we'll lose the candidate.
So I made four pre-start packs
that are sent each few days to keep the candidate engaged
and feeling a part of Parcelwave.
Then the employment offer is sent
once checks have been completed.
It includes the new employee's contract,
and a link to the employee handbook.
Again, that's a PageTiger document too.
Finally, the new starter pack helps prepare
for their first day.
Each of the packs is personalized for the recruit
and their role.
Candidates really appreciate the experience.
What they also appreciate is that
it's really easy to access.
They just click a link.
There's no need to install or download an app.
And the experience is so much more modern and engaging
than an old fashioned boring wordy PDF.
For Parcelwave, PageTiger has been an actual godsend.
Not only can we lock packs to only be seen
by the relevant candidate or recruit,
but when they view content, we can get reports
on what they click and capture any responses.
We can even set automated notification,
for example, telling the recruiter
once a candidate accepts the offer.
It's all so clever,
but it's also really easy to make a pack.
Look, I'll show you.
Like I said before using PageTiger
needs no technical skills.
And if you use a PageTiger template
then there's no need to be a designer either.
So each of the packs I made
I made from a pre-designed template.
And here's the template for the interview pack.
I just choose to use and give my document a name.
All right, so this is the design area
and there are three tabs changing the design,
adding content, and adding interactivity.
The first thing I wanted to do was change the colors.
Now the template is all black and gray
but I wanna use Parcelwave's colors,
and PageTiger has our colors preloaded.
I just click on the design panel,
look at the settings and choose which color to add.
First the big box to dark blue.
Then this second box and lines change to light blue.
And the button to gold.
So next I'll change the fonts
from the default Arial to our Parcelwave font.
Again, our fonts are all preloaded
so it's simple to just change whichever one you want.
And next we'll replace content.
So let's start with pictures.
I need a Parcelwave logo to go here,
and an image to go on the cover.
So just use the upload images option,
select them from my desktop,
and each is added to my inventory
and can just be dragged onto the page.
If I need to find more pictures,
then PageTiger accesses an entire library of stock pictures.
Let's say I wanna find a picture of New York,
I can just search the library and even add a filter
to only pictures of New York that use our Parcelwave blue.
And templates can be totally changed
by adding or deleting pages,
then drawing panels on the page.
For example, I could add another image here
just go to design, choose the panel type,
draw the panel on the page,
then switch to content mode and drop my image right here.
I could even start with a blank page
and make my own designs.
Whatever I do once done, I can save the pack as a template,
and I can lock any panel, so nobody but me can change it.
For example, the logo, the colors, and the cover picture.
And in these text panels, I've added placeholders.
So when a recruiter wants to make a pack for a candidate
they'll just be able to enter the name, role, and location.
And all the placeholder panels will automatically update.
The final elements in our pack are the interactive modules.
They bring content to life and make it more engaging.
And remember the analytics will help track that engagement
so we know what's working best.
In the pack I created,
there's a button on the front cover to turn the page.
Emma from our HR team has recorded a video
to welcome the candidate.
Although this is a digital pack using video
gives a very personal human touch.
The video automatically plays,
and there are subtitles to make content accessible.
When the video ends, a box pops up asking
how the candidate will be traveling?
Behind the scenes,
the recruiter gets a notification by email.
On the next page, there's another of Emma's videos.
And in the final section,
there are buttons to click to read more.
Again, we'll know which the candidate has viewed
and how many times.
The template already comes with interactive modules,
but I can edit any element or add new ones.
Just click the interactivity tab to reveal the options,
and modules are highlighted.
And here's the turn page button.
But let's say I wanna add a link to our website,
I just select the module I want to use,
draw it on the page, and type in parcelwave.com.
On the next page, we've got two elements.
This one's an on page video,
just select which video to play or upload your own.
Then click the video tab to add or edit subtitles.
And an assessment module is used to ask
how the candidate will be traveling.
Again, any questions can be added or removed
with a different result being displayed
dependent on the answer.
Use the notification setting to tell the recruiter.
And if I click back on the video module
and choose automation, then I can set the travel question
to automatically display once the video ends.
Again, everything's in the template
or I can make something totally new.
I can preview my document at any time
and jump in to make changes.
Setting options allow me to restrict
who can see this specific invitation pack,
and once I'm done, it's time to publish.
This is the link the candidate will need to click
and I could just copy it into an email.
But to make it a seamless experience,
I've used a TigerMailer template
to send a slick polished email.
It's so professional, and it's really making us stand out
from our competitors.
It's been so easy to do,
and now my templates can just be used by everyone.
In fact, following this morning's management meeting
we're getting a PageTiger account
for each of our global HR teams, setting each of the packs
as a template and sharing them out for every country to use.
I've locked most of the panel,
so it'll be easy for them to adapt for their region.
Just changing the language and terminology before saving
as their own template and allowing recruiters
to create packs for specific candidates and roles.
Then using analytics to monitor the impact
of their own recruitment.
For me, I've been asked to review other areas of operations
as part of a digital transformation initiative.
I'll let you know how it goes.