Internal Communications
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For more than a century, generations of veterans have been a vital part of the UPS culture and success. Today, the Military & Veteran Recruiting Team at UPS continues that legacy, helping service members, veterans and military spouses build rewarding, long-term careers.
The Challenge
The team’s goal was clear: strengthen UPS’s reputation as a military-friendly employer and drive veterans to more meaningful career opportunities.
The UPS Military & Veteran Recruitment team is responsible for engaging the veteran community, driving qualified candidates to UPS job postings through veteran-focused initiatives and boosting visibility as a military-friendly employer.
A key part of the recruitment and communication strategy was the creation of the UPS Military & Veteran Newsletter, a platform designed to share stories, celebrate achievements, and promote new opportunities across the veteran community.
"The newsletter highlights veteran-focused recruiting events, showcases success stories, and promotes UPS career opportunities tailored to transitioning service members, veterans, and military spouses.”
Eric Wesolowski, UPS Military & Veteran Recruiter
However, with no dedicated design or technical resource, producing a professional, on-brand publication each month presented a challenge. The team needed a simple, efficient way to design, update and distribute the newsletter without relying on external support.
I was introduced to PageTiger through our internal UPS Talent Acquisition Communications Team. After identifying the need for a high-quality, interactive medium to better engage the veteran audience, PageTiger was the perfect fit for bringing the newsletter vision to life.”
The Solution
Using PageTiger, Eric and the team quickly brought their vision to life. With no previous design experience, they created a 20-page interactive newsletter, featuring image galleries, pop-ups, AI-generated videos and live links, all produced internally, with complete control over design and content.
“PageTiger is an intuitive and powerful digital publishing tool that enables the creation of interactive, branded documents without the need for complex design or coding. It’s perfect for transforming static content into dynamic, user-friendly experiences that drive engagement and deliver information in a visually compelling way.”
Eric Wesolowski – UPS Military & Veteran Recruiter
The newsletter now reaches a wide internal and external audience, including UPS Veterans, HR teams, Talent Acquisition, and senior leaders. It has become a powerful way to celebrate veteran contributions, share success stories, and strengthen engagement across the business.
My favorite feature is the interactive layout capabilities, which allow us to embed videos, link directly to job postings, and make the content come alive. The ability to track analytics directly within the platform also allows for strategic adjustments based on user behavior. The pre-loaded UPS branding also massively simplifies and streamlines the design process.”
The Results
Feedback has been overwhelmingly positive. Stakeholders have praised the design, usability and content, while veterans have said the newsletter makes them feel more connected to the business and better informed about available opportunities.
The reception has been highly enthusiastic. Leaders appreciate the strategic messaging, veterans are empowered to share it with pride, and external partners see it as a useful bridge to connect military talent with UPS careers. It has quickly become a cornerstone of our veteran recruiting strategy.”
UPS now proudly employs over 19,000 veterans and has been recognised by Military.com as a top military employer in 2025.
Key measures of success include higher engagement rates, steady subscriber growth, and a measurable increase in veteran applications following each newsletter release.
“PageTiger has elevated how we tell the story of our military hiring efforts. It bridges the gap between information and impact, and has become a trusted, professional, and engaging tool that aligns perfectly with our mission to serve those who served. We’re excited to continue using it as a storytelling platform and connection tool for our growing military and veteran community.”
Eric Wesolowski – UPS Military & Veteran Recruiter
CASE STUDY
UPS achieves a 245% engagement increase
With PageTiger, UPS created a multimedia, user-friendly interactive digital hub providing an accessible, but secure platform, to curate and deliver all essential communications, updates and resources.