Onboarding Reinvented: 390% increase in monthly eBook views

Industry

Hospitality and Facilities Management

Challenge

Before implementing PageTiger, Aramark's onboarding process relied heavily on static PDFs and printed materials. This approach was not only costly and environmentally unsustainable but also led to an information overload for new hires.

Solution

By adopting PageTiger, Aramark revolutionised its onboarding experience. The team introduced an engaging, interactive pre-onboarding journey that delivers a tiered, strategic welcome.

390%

INCREASE IN MONTHLY VIEWERSHIP

100%

engagement increase in the first year

93%

Employee Usefulness Rating

"PageTiger allows us to create with ease, engaging, interactive eBooks that bring our culture to life and ensure new starters feel informed and supported from the moment they accept their role with us."

Niall Lavery

Talent, Development and DEI Director at Aramark

Not just a welcome, but where your journey begins.

At Aramark, onboarding doesn't start on your first day. It begins the moment you accept your offer.

With PageTiger, new hires are immersed in the company's brand, culture, and history through dynamic content that fosters a warm, informative introduction to Aramark.

The Challenge

Aramark’s previous onboarding approach relied on static PDFs and outdated printed materials. This method was not only resource-intensive and unsustainable but also delivered critical information in a fragmented, inconsistent, and often overwhelming way.

For a company of Aramark’s scale, this posed a significant challenge, as new hires would struggle to absorb and retain essential information during their transition.

Recognising the need for a more engaging and inclusive experience, the team sought to create a fulfilling preboarding journey tailored to their diverse workforce. The goal was to reduce information overload and ensure every new starter felt confident and connected before day one.

"PageTiger has been a key enabler in supporting our 'Warm Welcome to Aramark' and broader onboarding experience."

Niall Lavery - Talent, Development and DEI Director at Aramark

The Solution

To transform the onboarding experience, Aramark created the "Warm Welcome to Aramark" digital eBook using PageTiger. This interactive resource offers a comprehensive and engaging introduction to the company, making pre-onboarding more efficient, enjoyable and impactful. ARAMARK-MISSION,VISION,VALUES The goal was not only to inform new hires about Aramark’s history, culture, values and vision but also to educate them through a rich multimedia experience. The eBook combines immersive, on-brand design with interactive elements to ensure meaningful engagement.

Through a strategic blend of video, pop-ups, downloadable assets, automations, and integrated artwork, Aramark crafted a structured and dynamic pre-onboarding journey.

"With PageTiger, we could easily utilise the different interactive functions to break down lengthy onboarding and compliance information. The platform empowered us to combine multiple use cases, which is just not possible with flat PDFs and PowerPoints."

Niall Lavery - Talent, Development and DEI Director at Aramark

The Results

The "Warm Welcome to Aramark" eBook has delivered significant benefits across key areas, including company culture, employee retention and environmental sustainability.

ARAMARK-RESULTS-1 The PageTiger eBook's impact:

A 390% increase in viewership over a month.
A 100% increase in engagement in the first year.
An impressive 93% usefulness rating from new starters.
On average, each new hire revisited the ebook three times within their first year, demonstrating its ongoing value as a reference tool.
Encouraged by this success, the team is now planning the next evolution: "Warm Welcome to Aramark" 2.0 aimed at further enhancing the preboarding and onboarding journey with even more personalised innovation.

"Just as importantly, the reporting capabilities provide invaluable insight giving us rich data on usage and engagement that helps us continuously improve and prioritise future development opportunities."

Niall Lavery - Talent, Development and DEI Director at Aramark

PageTiger Badge of Excellence

Recognised with the PageTiger Badge of Excellence for outstanding digital onboarding transformation.

Aramark's award celebrates the team’s innovative use of PageTiger to drive a more digital, sustainable and engaging onboarding experience.