--- title: "Interactive Learning: 230% increase in global employee engagement" description: TUI’s innovative use of PageTiger has not only super-charged engagement but also transformed their learning culture. image: https://www.pagetiger.com/hubfs/pt_case-study_TUI-Group_cover.webp --- [Skip to content](https://www.pagetiger.com/case-studies/tui-group#main-content) [![](https://www.pagetiger.com/hs-fs/hubfs/PT%20Logo%20-%20H%20B.png?width=257&height=90&name=PT%20Logo%20-%20H%20B.png)Homepage](https://www.pagetiger.com) - [Features](https://www.pagetiger.com/features) - [Designer](https://www.pagetiger.com/features/designer) - [Interactivity](https://www.pagetiger.com/features/interactivity) - [Distribution](https://www.pagetiger.com/features/distribution) - [Analytics](https://www.pagetiger.com/features/analytics) - [Security](https://www.pagetiger.com/features/security) - [Webhooks](https://www.pagetiger.com/features/webhooks) - [AI Avatars](https://www.pagetiger.com/features/avatars) - [Courses](https://www.pagetiger.com/features/courses) - [Dynamic SCORM](https://www.pagetiger.com/features/dynamic-scorm) - [Translations](https://www.pagetiger.com/features/ai-translations) - [AI Assessments](https://www.pagetiger.com/features/ai-assessments) - [Inspiration](https://www.pagetiger.com/inspiration) - [Pricing](https://www.pagetiger.com/pricing) - Resources - [Blog](https://www.pagetiger.com/blog) - [PageTiger User Guide](https://www.pagetiger.com/help) - [Case Studies](https://www.pagetiger.com/case-studies) - [Learn](https://www.pagetiger.com/learn) [BOOK A DEMO](https://www.pagetiger.com/book-a-demo) - [Features](https://www.pagetiger.com/features) - [Designer](https://www.pagetiger.com/features/designer) - [Interactivity](https://www.pagetiger.com/features/interactivity) - [Distribution](https://www.pagetiger.com/features/distribution) - [Analytics](https://www.pagetiger.com/features/analytics) - [Security](https://www.pagetiger.com/features/security) - [Webhooks](https://www.pagetiger.com/features/webhooks) - [AI Avatars](https://www.pagetiger.com/features/avatars) - [Courses](https://www.pagetiger.com/features/courses) - [Dynamic SCORM](https://www.pagetiger.com/features/dynamic-scorm) - [Translations](https://www.pagetiger.com/features/ai-translations) - [AI Assessments](https://www.pagetiger.com/features/ai-assessments) - [Inspiration](https://www.pagetiger.com/inspiration) - [Pricing](https://www.pagetiger.com/pricing) - Resources - [Blog](https://www.pagetiger.com/blog) - [PageTiger User Guide](https://www.pagetiger.com/help) - [Case Studies](https://www.pagetiger.com/case-studies) - [Learn](https://www.pagetiger.com/learn) [BOOK A DEMO](https://www.pagetiger.com/book-a-demo) ![TUI](https://www.pagetiger.com/hs-fs/hubfs/Case%20Study%20Header/TUI.png?width=500&height=140&name=TUI.png) # Interactive Learning: 230% increase in global employee engagement ![pt_case-study_TUI-Group_cover](https://www.pagetiger.com/hs-fs/hubfs/pt_case-study_TUI-Group_cover.webp?width=1167&height=657&name=pt_case-study_TUI-Group_cover.webp) Industry Travel & Tourism Challenge After feedback revealed that colleagues didn’t feel fully engaged with learning opportunities, TUI Group set out to increase the awareness and accessibility of learning and development opportunities available to their global team. Solution From interactive guides to engaging learning resources, TUI used PageTiger as a main tool within their learning communication strategy to empower their global workforce. 230% increase in employee readership 9% improvement on original employee survey KPI target Monthly global readership increase ## "PageTiger has transformed our global approach to learning communication, expanding our reach to colleagues worldwide and has made such a positive impact on our learning culture – absolutely worth the investment." ![](https://26981952.fs1.hubspotusercontent-eu1.net/hubfs/26981952/tui-logo-black-and-white.png) Carolyn Smith Global Head of Leadership & Development at TUI Group ![Head office_Contact Centre-4](https://www.pagetiger.com/hs-fs/hubfs/Head%20office_Contact%20Centre-4.jpg?width=3543&height=2362&name=Head%20office_Contact%20Centre-4.jpg) ## Let's TUI It From [interactive](https://www.pagetiger.com/interactivity) guides to engaging learning resources, TUI used PageTiger as a main tool within their learning communication strategy to connect and empower their global workforce and ensure they truly believe ***“I have good opportunities to learn and grow.”*** ## The Challenge TUI’s people spoke, and their Learning Team listened.   Feedback revealed that colleagues didn’t feel fully engaged with learning opportunities. True to the company’s spirit, “Let’s TUI it”, the Learning team took on the challenge of enabling a better learning experience so their people felt connected to both their learning paths and the company’s goals.    ## The Solution Look@Learning Magazine PageTiger was used to create TUI's first global magazine, which focused on international learning opportunities.![TUI - Look@Learning Magazine](https://www.pagetiger.com/hs-fs/hubfs/TUI%20-%20Look@Learning%20Magazine.png?width=1526&height=989&name=TUI%20-%20Look@Learning%20Magazine.png) Features included: - **Pop-ups** of additional text, images and videos. - **Linking** to additional resources and forms. - **Page interlinking** for more seamless document navigation. VIBE Masterclasses The strategy behind this document was to create a seamless, immersive learning path that supports continuous development for TUI's leaders. ![TUI - Vibe Masterclass - Poll](https://www.pagetiger.com/hs-fs/hubfs/TUI%20-%20Vibe%20Masterclass%20-%20Poll.png?width=1747&height=989&name=TUI%20-%20Vibe%20Masterclass%20-%20Poll.png)Features included: - **Polls** - **Video Embed** - **Downloadable** **assets ** **Mentor Me** PageTiger is also used to promote TUI's Mentorship programme. **PageTiger's [Generative AI Video](https://www.pagetiger.com/avatars)** functionality has been pivotal in promoting this initiative and delivering content which resonates with employees. ![TUI - Mentor Me - AI video](https://www.pagetiger.com/hs-fs/hubfs/TUI%20-%20Mentor%20Me%20-%20AI%20video.png?width=1536&height=989&name=TUI%20-%20Mentor%20Me%20-%20AI%20video.png)Users simply: - Select from a** bank of avatars, voices and backgrounds.** - **Input script or utilise AI** to generate one. - With a click of a button, a **talking head video is generated in minutes.** ## The Results TUI’s innovative use of PageTiger has not only super-charged engagement but also transformed its learning culture, creating an environment where employees worldwide feel supported, connected, and united by a shared purpose. > **"The tool allows us to create visually engaging, interactive content that links seamlessly, resulting in dramatically improved engagement and retention." > > **Carolyn Smith > Global Head of Leadership & Development at TUI Group ### Recognised with the PageTiger Badge of Excellence for Employee Engagement & Development ### ![Badge of Excellence (High-Res)-01 1](https://www.pagetiger.com/hs-fs/hubfs/Badge%20of%20Excellence%20(High-Res)-01%201.png?width=150&height=173&name=Badge%20of%20Excellence%20(High-Res)-01%201.png) TUI Group's **Look@Learning Magazine**, **Mentor Me Programme** and **VIBE Masterclass Guides** have been awarded the PageTiger Badge of Excellence for their groundbreaking use of immersive communication design. ![COURSES-DESIGN-ORANGE-1](https://www.pagetiger.com/hs-fs/hubfs/COURSES-DESIGN-ORANGE-1.png?width=1120&height=1120&name=COURSES-DESIGN-ORANGE-1.png) ### Ready to transform your content creation? 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